Pink Cow Approved Partner

When they say: "I don't understand the technical stuff"

Aged parent response: "That's exactly why we handle everything for you. Let me explain how this helps your business..."

When they're frustrated: "Our email has been down for 2 hours!"

Aged parent response: "I understand how stressful this is for your business. I'm personally escalating this right now and will update you every 30 minutes until it's resolved."

When they ask basic questions: "What's the cloud?"

Aged parent response: "Great question. Think of it as having your own private IT department that you never have to manage..."

Total cost comparison:

"What's your current total IT spend including Microsoft licensing, security, backup, MSP support, compliance tools, and monitoring? Most businesses discover they're paying $280-320 per user when you add up all vendors - Aegis gives you everything for $249."

Data sovereignty:

"Where exactly is your business data stored and who has access to it? With Microsoft and Google, your data sits in US servers under foreign jurisdiction."

Business impact:

"How much revenue do you lose when email goes down for 4 hours? Most businesses don't calculate this until after it happens."

For cost-conscious clients:

"In Year 2, we provide a complete hardware refresh at no additional cost. That's 40 new workstations worth $60,000 included in your monthly fee."

For Windows licensing concerns:

"We can eliminate Windows licensing costs entirely by moving to Ubuntu workstations. Your staff just opens Chrome and accesses everything through the Nextcloud portal - simpler and more secure."

For businesses wanting simplicity:

"Imagine workstations that boot straight to your business applications. No Windows updates, no local files, no desktop management headaches."

When they say: "Microsoft is cheaper at $12/user/month"

Your response: "That's just email and apps. What about security, backup, support, and infrastructure? What's your total IT spend including your MSP fees? Most businesses discover they're paying $180-250 per user anyway when they add everything up."

When they say: "Google Workspace works fine for us"

Your response: "Where exactly is your data stored with Google? Australian businesses are discovering their data sits in US servers subject to foreign government access. How comfortable are you with US authorities potentially accessing your business data?"

When they say: "We're looking at AWS for our infrastructure"

Your response: "AWS costs escalate unpredictably as you scale. We provide fixed pricing with complete infrastructure management. Do you have internal expertise to manage AWS security, compliance, and optimization?"

When they say: "Our current MSP is fine"

Your response: "What happens when Microsoft has issues and your MSP says it's not their problem? With Aegis, you have one throat to choke. We own the entire stack from infrastructure to applications."

After successful Aegis deployment:

"Now that your IT is running smoothly, many clients ask us about updating their website to match their new professional IT infrastructure. Is that something you've been thinking about?"

When they mention business growth:

"Growing businesses often need help with digital marketing and web presence. Since we understand your business and IT infrastructure, we can create marketing that integrates seamlessly with your systems."

During quarterly business reviews:

"Looking at your business goals for next quarter, would an updated web presence or digital marketing help drive those objectives?"

Integration advantage:

"Since we manage your IT infrastructure, we can create websites and marketing systems that integrate perfectly with your business processes."

Business understanding:

"We already understand your business challenges and customer base. This lets us create more effective marketing than agencies who start from scratch."

Single vendor simplicity:

"Rather than managing multiple vendors for IT, web, and marketing, you can work with one trusted partner who understands your complete technology ecosystem."

Opening (30 seconds):

"Hi [Name], I'm calling because many [industry] businesses are frustrated with rising IT costs and reliability issues. Are you happy with your current technology situation?"

Discovery (10 minutes):

• Current IT spend breakdown
• Recent problems or frustrations
• Compliance or data concerns
• Business impact of downtime

Positioning (5 minutes):

• Aegis value proposition
• Relevant customer example
• Cost comparison

Close (2 minutes):

"Based on what you've told me, this could save you $2,000+ monthly while eliminating your IT headaches. Does it make sense to schedule 30 minutes to show you exactly how this works?"